Where is Digital Ad Fraud Having Its Biggest Local Impact?

Fraud accounts for an estimated 6.4% of all digital ad spending in the US – or roughly $8 billion, according to a new report [download page] from Borrell Associates. But ad fraud has a bigger effect in some markets than others: in fact, it represents almost one-tenth of digital ad spending in some local markets, including New Haven, CT (9.8%) and Hagerstown, MD (9.6%). (more…)