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US Mobile App Time Expected to Continue Growing
Mobile internet usage is – not surprisingly – projected to keep rising over the next few years, particularly app usage, as more Americans rely on a few key apps for the bulk of their time on mobile,...
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Millennial Investors, Skeptical of Human Advisors, Prefer Hybrid Traditional...
When it comes to financial advice, Millennial investors are hesitant to put complete faith in human advisory services, preferring instead to go with a hybrid model, which includes a combination of...
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Teens’ Favorite Social Platform Is… Still Snapchat
Teens over the years have had some fairly fickle preferences when it comes to their social platforms. But it seems that Snapchat has some staying power with youth: not only does it remain their...
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Email Click Rates Continued Their Slow Decline in Q4 2016
North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon’s latest quarterly report [download page]. That means that click rates...
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How Do Americans Feel About Their Retirement Years?
The majority of Americans want to spend their retirement traveling (55%) and spending more time with family (54%), per an Ipsos survey of US adults ages 45 to 65. Other popular ways to spend their...
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The Most Important Trends Impacting the Future of Public Relations
Digital storytelling will be the most important communication trend affecting public relations in the next 5 years, according to those who probably should know best: public relations professionals. In...
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What’s the Biggest Challenge in Proving Marketing ROI?
While most marketers feel that it’s getting easier to prove marketing’s impact, only slightly more than one-quarter of marketers feel very effective in their ability to demonstrate marketing’s value...
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What Are the Essential Features of a Primary Credit Card?
The credit card industry has become a competitive arena, offering increasingly attractive perks to entice and retain the 80% of Americans who use or own a credit card, per the results of a Harris Poll...
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Social’s Fairly Big in the US, But Messaging is Yet to Take Off
As hot as social media currently is in the US, it’s not quite the force it is across several other countries, according to a comScore report [download page]. And messaging apps are barely registering...
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How Do Marketing and PR Pros Think Their Roles Will Converge?
A majority of marketers believe that public relations will become more closely aligned with marketing in the next 5 years, something that many PR professionals agree with. But there are some...
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Retail Site Search Queries Are Getting Shorter; Most Are A Single Word
In a unique look at the all-important field of retail site search, a new study from SLI Systems [download page] reveals that the majority of search queries are only 1 word in length – and that the...
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Here’s When the Top Internet Retailers Are Most Active With Emails
The top internet retailers moved away slightly from Friday sends in Q1 2017 relative to the year-earlier period, according to an analysis from Email Aptitude. The distribution of sends by day of the...
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Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit Slowly
Consumers seem more willing to pay a premium and inconvenience themselves for environmentally friendly products in comparison to 2010, says GfK in a new release. But it’s a minor change at best,...
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The State of Traditional TV: Updated With Q4 2016 Data
[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years’ worth of data on Americans’ traditional TV viewing habits to examine. If...
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Do Consumers Think Brands Are Endorsing Ads Appearing Alongside Offensive...
Brands that advertise online have growing concerns that their brand’s image may be adversely affected by the placement of ads near certain types of offensive content. How bad is the risk? A new YouGov...
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Where is Digital Ad Fraud Having Its Biggest Local Impact?
Fraud accounts for an estimated 6.4% of all digital ad spending in the US – or roughly $8 billion, according to a new report [download page] from Borrell Associates. But ad fraud has a bigger effect in...
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Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s...
Email marketing continues to provide the best ROI of any digital channel, closely followed by SEO, according to Adestra and Econsultancy in their latest Email Marketing Industry Census [download page]....
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Few B2B Marketers Feel That Their Company Is Effective At Maximizing...
Only about one-third (35%) of marketers think that their companies are effective at maximizing the potential revenue from their major accounts, according to a report [download page] from Altify. Not...
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Personalization Efforts Mainly Limited to Email and Website Home Pages
Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found....
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Baby Boomers Show Some Apathy Towards Digital CX Initiatives
Generational differences might play a larger role in attitudes toward digital innovations than company executives originally thought, according to research [pdf] from the IBM Institute for Business...
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