Only around half (52%) of B2B marketers and salespeople believe that their teams are properly aligned to achieve business goals, according to a recent LeanData survey [download page]. Such misalignment could be leading to routing issues, with the report finding that on average 1 in every 4 leads is routed to the incorrect account owner. (more…)
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B2B Marketers and Salespeople Point to Problems with Lead Management
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