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Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?
Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI’s 100-point...
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Retailers Are Shifting From Google Text Ads to Shopping Ads And Seeing More...
For the first time in 2016, retailers spent a greater portion of their Google AdWords budgets on shopping ads (53%) than on text ads (47%), reports Sidecar in a new study [download page]. Google...
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Global Luxury Ad Market Set to Recover
After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide...
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85% of Male Teens Claim to Watch YouTube Daily
Virtually all teenagers ages 13-17 (96%) say they use YouTube, and three-quarters report video chatting with friends or family, according to a study [pdf] from AP-NORC’s Center for Public Affairs...
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Video Streamers’ Most Frustrating Quality Issue is Also Their Most Frequent One
Stalling and rebuffering video is a far more persistent and aggravating problem than slow loading times, according to a survey of streaming video viewers [download page] from Mux. Unfortunately not...
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Live-Linear OTT Viewing to Soon Supplant Broadcast TV, Streaming Media...
Streaming media industry professionals have little doubt that live-linear OTT viewing (broadcast TV over the internet) will exceed typical broadcast TV viewing, finds a study [download page] from...
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Email’s Not Dead; Brands Are Innovating With It. Here’s How.
It wasn’t so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers...
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Netflix Dominates Streaming Preferences Among Cord-Cutters
Cord-cutters (those who have stopped subscribing to pay-TV) and cord-nevers (those who have never had it) have varying demographic profiles and demonstrate different streaming video preferences,...
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Millennials’ Favorite Radio Genres – And How They’ve Changed Over the Years
Pop Contemporary Hit Radio (CHR) is the long-standing king of radio genres for the 18-34 demographic (11.9% share of listening in March), preferred over any other radio genre for several years, per...
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Market Research Participants Aren’t Satisfied With the Process. What Can Be...
Slightly fewer than half of market research participants rate their satisfaction with their average experience as a top-3 box score on a 10-point scale, according to the 2017 Global Respondent...
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Mobile Gains Primacy in US Digital Advertising: 3 Takeaways
By now you’ve probably heard the news: in their latest internet advertising revenue report [pdf] – covering 2016 – the IAB and PwC have revealed that mobile (finally) captured a majority share of...
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The NRF Tells Us to Expect Record Spending for Mother’s Day This Year
Mother’s Day spending will reach a new peak this year, says the NRF in a new forecast. And it’s not due to more celebrants: instead, the 85% of adults planning to celebrate this year will spend an...
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TV Connected Devices Becoming More Influential in TV Everywhere Screen Time
TV Everywhere (TVE) is enjoying greater reach, with more than one-fifth (20.5%) of cable TV viewers in the US utilizing the services in Q4 2016, up from 17.4% in the year-earlier period and 12.8% in Q4...
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Only About Half of Americans Say They Trust the Internet
The internet’s development has had a transformative effect on consumers and industries, but it hasn’t engendered much trust along the way. In fact, just 53% of adults in the US say they generally trust...
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These Companies Are the World Heavyweights in Media Advertising Revenues
Google and Facebook are the world heavyweights in media advertising, together raking in 20% of global ad spending, according to the latest Top Thirty Global Media Owners report from Zenith. That’s...
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Non-Profits Upped Their Email Volume in 2016
Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume...
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US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From...
Just recently we reported that retailers last year for the first time spent more on Google shopping ads than on text ads. Now, data from Merkle [download page] indicates that in the first quarter of...
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B2B Marketers and Salespeople Point to Problems with Lead Management
Only around half (52%) of B2B marketers and salespeople believe that their teams are properly aligned to achieve business goals, according to a recent LeanData survey [download page]. Such misalignment...
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Here Are The Advertising Types That Consumers Say They Tolerate the Most
We won’t bury the lede: we could have titled this article, “Once More With Feeling: Consumers Prefer Ads in Traditional Media.” And we almost did. For whatever reason, consumers just seem to tolerate...
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