Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders surveyed by Econsultancy for the latest Society of Digital Agencies (SoDA) Digital Outlook Marketing report. But according to a recent study from Forrester Research, tablet adoption is actually higher among Gen X (33-46) and Gen Y (24-32) adults than their younger Gen Z (18-23) counterparts, at least in the US. (more…)
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2 in 3 Agencies Believe Tablets to Become Primary Computing Device for Youth
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