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“Buying American” Generally Matters More to Women Than Men
A majority of American adults believe that it is important to “buy American” across a variety of product types, according to results from a Harris Interactive survey, even if the definition of what...
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Female Social Networkers Wield Influence, But Many Have Curtailed Activity
A new “Digital Women Influencer Study” [pdf] from Weber Shandwick, in partnership with KRC Research, reveals that while women are highly active and influential on social media, many report having...
View ArticleTop 10 TV Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Consumers Say Free (Not Same-Day) Delivery Option Would Spur Increased Online...
Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers surveyed by the Boston Consulting Group (BCG) cited free delivery,...
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As US Smartphone Penetration Grows, So Does Apple’s Market Share
The IDC recently predicted that global smartphone shipments would exceed feature phone shipments this year, and new data concerning the US smartphone market does nothing to put that forecast in doubt....
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Black Consumers Over-Index In Mobile In-Store Activities
Black adults are more likely than the average adult to regularly engage in a number of in-store mobile activities, according to [login page] new Prosper Insights & Analytics data. For example,...
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Few Large Companies Use Clear Metrics to Link Social Activities With Biz...
While 61% of large companies (with more than 1,000 employees) agree that their social strategy is connected to business goals and outcomes, just 34% say there are clear metrics used throughout the...
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Accountability Remains Senior Marketers’ Top Concern
Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year, per results from an Association...
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2 in 3 Agencies Believe Tablets to Become Primary Computing Device for Youth
Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders surveyed by Econsultancy for the latest Society of...
View ArticleTop 10 Real Estate Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Social Networking Websites & Forums – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Despite Challenges, Agencies See Rising Demand for Dynamic Rich Media Ads
51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year, details Jivox in new survey results. Agency respondents – 95% of whom...
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Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed...
View ArticleTop 10 Cable TV Engagement, Week of Feb 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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St. Patrick’s Day Spending to Grow by 3.7% to $4.7 Billion
Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion, per the National Retail Federation (NRF). According to the NRF survey, 56%...
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High Tech Sites Seen Lagging in Smartphone and Tablet Traffic
Adobe Digital Index has released a new study [pdf] providing online benchmarks across 5 industries. The results indicate that the “best of the best” draw up to 50% higher share of smartphone visitors...
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