Despite Challenges, Agencies See Rising Demand for Dynamic Rich Media Ads

51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year, details Jivox in new survey results. Agency respondents – 95% of whom run rich media ad campaigns for their clients – believe it’s stressful to execute these campaigns, though, and two-thirds would use rich media more if cost and production time were cut. Among those running the campaigns, creative production and/or changes to creative count as the most common challenge. (more…)