More retailers are trying to lure back cart abandoners via email, and it benefits them to know what’s causing these consumers to abandon their online purchases in the first case. According to survey results [download page] from LivePerson, the top reason why online shoppers abandon a purchase is due to encountering unexpected delivery costs, cited by 70% of respondents across the 5 major Western markets studied (including 71% in the US). (more…)
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Unexpected Delivery Costs The Top Reason Consumers Abandon Online Purchases
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