Multi-Screen Consumers Most Open to Advertising on TV

Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them, according to [download page] results from a Microsoft Advertising survey conducted with Flamingo Research and Ipsos OTX. But while these consumers are open to advertising, they’re more welcoming of ad content on some screens than others. The study finds that the 76% are open to advertising on TV, compared to 57% on computers and 51% on tablets. (more…)