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Poor Mobile App Experience Would Drive 1 in 3 to a Competitor
56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app, per results [download page] from a global Compuware survey. And app users seem...
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Google Served 2.2 Billion Video Ads in February
It might have been the shortest month of the year, but Google still managed to deliver a record amount of video ads, finds comScore in its latest Video Metrix data. Google Sites served 2.2 billion...
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Multi-Screen Consumers Most Open to Advertising on TV
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them, according to...
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1 in 4 SMB Websites Won’t Turn Up in Online Searches
26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites. The audit...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb 25-Mar 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 25-Mar 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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CSR and Sustainability Programs Said Not Well Integrated into Corp...
Despite a perception that corporate social responsibility (CSR) and sustainability programs can impact corporate reputation, companies that have these programs in place often fail to integrate them...
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Local TV’s Audience Dips, As Digital News Consumption Grows
Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study. Network TV also...
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Email in Q4 2012: Open Rates Up Y-O-Y, but Click Rates Fall
The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%, according to [download page] a new report from Epsilon. But click...
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Multi-Screening Behavior Most Often Involves Unrelated Activities
In a new study [download page] of multi-screen engagement, Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which...
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Traditional Media to Lose Ground to Online in Local Advertising
The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year, according to a new forecast from...
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Nielsen Profiles Its New “Zero-TV” Households
Nielsen’s decision to expand its ratings system was broadly dissected (including here) and now Nielsen has done everyone a favor and profiled the small portion (less than 5%) of US households that did...
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Few Americans Know Much About the News Industry’s Financial Struggles
Newspaper ad revenues continue to sink, but few Americans seem to be noticing, according to survey results released by the Pew Research Center’s Project for Excellence in Journalism, as part of its...
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National Advertisers to Dive Deep Into Local Mobile Ads
National advertisers will pour money into local mobile ads over the next few years, predicts BIA/Kelsey in a new forecast. The researchers project local mobile spend by national advertisers to climb...
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Lack of Mobile Email Optimization May Drive Away Up to 3 in 10 Recipients
43% of consumers say they read emails most often on a smartphone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer, finds BlueHornet [download page] in a new survey, though it bears...
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Most Millennials Are Using Multiple Devices to Access Email, SocNets and Video
It’s not really headline news that consumers are engaging in cross-channel behavior, but the extent to which they are doing so is noteworthy. According to a new report [download page] from Experian...
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Are Young People Watching Less TV? (Updated)
[Editor's Note: This is the latest quarterly update to this article, this time containing Q4 2012 data and trend analysis.] There’s a strong perception that with the rise of social media, mobile device...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Americans Don’t Watch 41% of Their Recorded TV Content
Motorola Mobility has released its “Fourth Annual Media Engagement Barometer,” containing some interesting statistics on TV and DVR usage. As noted by Nielsen, DVR usage has increased in recent years,...
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9 in 10 Consumers Believe Service Quality Should Transcend Channels
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response,...
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