Nielsen Profiles Its New “Zero-TV” Households

Nielsen’s decision to expand its ratings system was broadly dissected (including here) and now Nielsen has done everyone a favor and profiled the small portion (less than 5%) of US households that did not fit its traditional definition of a TV household, but will start being included in measured samples for the 2013-2014 season. Noting that the number of “zero-TV” households has more than doubled from 2007 to exceed 5 million, Nielsen reveals [download page] that three-quarters of the homes have at least 1 TV set, but two-thirds get their content on other devices. (more…)