National Advertisers to Dive Deep Into Local Mobile Ads

National advertisers will pour money into local mobile ads over the next few years, predicts BIA/Kelsey in a new forecast. The researchers project local mobile spend by national advertisers to climb from $1.9 billion this year all the way to $6.4 billion in 2017. By that year, the forecast calls for spending on local mobile ads to slightly exceed investments in local online ads. (more…)