A new report from Millennial Media [download page] examines mobile gaming, the top app category on the network in Q3 2012. The study finds that 64% of mobile game impressions came from devices running the Android OS in Q3, while 30% came from iOS. Yet in Q3, Android devices accounted for a smaller 52% of the network’s overall OS mix and iOS devices 34%, suggesting that Android users are heavier mobile gamers than iOS users. (more…)
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Android Devices Represent Outsized Portion of Mobile Gaming Impressions
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