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Newspapers Still As Popular As SocNets in the US
Newspaper ad revenues are tumbling, and one-third of marketers recently said they’re shifting focus away from this medium. At the same time, consumers are spending large chunks of time on social media,...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Electronics and Entertainment Top Gift Items For Mobile Shoppers
Mobile owners who shop on their devices tend to favor electronics and entertainment items, though also gravitate towards apparel, details BuzzCity [pdf] in new survey results. The online survey of more...
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Android Devices Represent Outsized Portion of Mobile Gaming Impressions
A new report from Millennial Media [download page] examines mobile gaming, the top app category on the network in Q3 2012. The study finds that 64% of mobile game impressions came from devices running...
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Consumers Seen Holding Favorable Attitudes to Social Login
Consumers appear to be quite receptive to social logins – the ability to use an existing ID from a social network to login or register on a site – and welcome targeted products and promotions based on...
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1 in 4 Global Ad Dollars Spent by FMCG in Q3 2012
The fast-moving consumer goods (FMCG) sector accounted for 25.1% of global ad spend in Q3 2012, according to [download page] new data from Nielsen, which previously reported 4.3% year-over-year growth...
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63% of Young Americans Stay Updated on Brands and Products Via SocNets
44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on...
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Small Biz Owners Say LinkedIn Offers Them More Potential Than Facebook, Twitter
A survey of small business owners by the Wall Street Journal and Vistage International has found that LinkedIn is not only the most commonly used social media tool by small businesses, but also the...
View ArticleTop 10 Network Television Programs, Week of Jan 21, 2013
Nielsen. Broadcast primetime programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned...
View ArticleTop 10 Cable Television Programs, Week of Jan 21, 2013
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Average Valentine’s Day Celebrant to Spend $131 on Gifts This Year
The average consumer celebrating Valentine’s Day will spend $130.97 on gift items this year, a slight 4% rise from last year’s $126.03, according to survey results from the NRF and BIGinsight. Despite...
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Global RTB Ad Impression Growth Continued to Slow in Q4
Global real-time bidded (RTB) media inventory grew by 61% year-over-year in Q4 2012, per study results from Accordant Media. While a healthy rate of growth, that 61% increase represents a slowdown from...
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Google Supplants ABC as Advertisers’ Top-Rated Media Brand
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals conducted by...
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Circulars and Flyers Influence 2 in 3 US Household Shoppers
Circulars and flyers provide more inspiration for shopping trips than recipe books, websites, and even family members, according to study results from BrandSpark International and Better Homes and...
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46% of Holiday “Mobile Price Matchers” Bought In-Store
More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season, finds the Pew Research Center’s Internet & American Life Project in new survey...
View ArticleTop 10 Mobile Phone Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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