Small Biz Owners Say LinkedIn Offers Them More Potential Than Facebook, Twitter

A survey of small business owners by the Wall Street Journal and Vistage International has found that LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived. Asked which social media tool had the greatest potential to help their firms, 41% of respondents chose LinkedIn, compared to 16% who pointed to YouTube, 14% to Facebook, and just 3% to Twitter. In fact, more CEOs chose LinkedIn than did Facebook, Twitter, YouTube, Google+ and Pinterest combined. (more…)