Average Valentine’s Day Celebrant to Spend $131 on Gifts This Year

The average consumer celebrating Valentine’s Day will spend $130.97 on gift items this year, a slight 4% rise from last year’s $126.03, according to survey results from the NRF and BIGinsight. Despite that modest rise, the average consumer spend of $131 still marks the highest average in the survey’s 11-year history. Total spending is expected to reach $18.6 billion, up 6% from last year’s $17.6 billion. (more…)