6 in 10 SMBs Using Their CRMs for Email Marketing

SMBs are putting their customer relationship management systems (CRMs) to work for a range of use cases beyond just management of prospect and customer contact information, finds Scribe Software in a new report. Beyond managing contacts (94%), 65% are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting. The results lead the researchers to conclude that “the myth that SMBs might need less or are less sophisticated is simply not true any longer.” (more…)