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Digital Channels Reported Consuming an Average of 35% of Marketers’ Budgets
In-house marketers surveyed by Econsultancy, in association with Responsys, report spending on average 35% of their total marketing budgets on digital, per a new report [download page]. The survey – of...
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6 in 10 SMBs Using Their CRMs for Email Marketing
SMBs are putting their customer relationship management systems (CRMs) to work for a range of use cases beyond just management of prospect and customer contact information, finds Scribe Software in a...
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3 in 10 Americans Post Content on Brands’ SocNet Sites
29% of American adults post questions, ideas, and pictures on brands’ social networking sites, per the latest survey results from Ipsos Open Thinking Exchange (OTX), representing a prime opportunity...
View ArticleTop 10 TV Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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APAC to Top North America in B2C E-Commerce Sales This Year
Global B2C e-commerce sales cracked the $1 trillion mark last year, and should reach almost $1.3 trillion this year, per new estimates from eMarketer. And while the US is forecast to remain the...
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More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware...
A new study from Verve Mobile [pdf] looks at trends across 2,500 mobile campaigns run on its location-based mobile ad platform in 2012, examining the different strategies taken by advertisers. The...
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4 in 10 Young Facebook Users Say They’ll Spend Less Time On The Site This Year
Perhaps some discouraging news for Facebook? 38% of Facebook users aged 18-29 say they’ll spend less time on the site over the coming year, per results [pdf] from a survey from the Pew Research...
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1 in 2 Small Businesses Fail to Update Their Online Listings, Find Inaccuracies
SinglePlatform from Constant Contact has released a new e-book [download page] containing research pertaining to mobile and local search, with some noteworthy results. In particular, while 85% of...
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More Marketers Having Trouble Understanding ROI From Digital Channels
Digital marketing channels have been viewed as better than traditional media for their measurability, but new research from Econsultancy and Responsys [download page] suggests that marketers are having...
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TV is Still the Prime Ad Buy, but Agencies See a Changing Media Mix
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital, according to the latest quarterly...
View ArticleTop 10 Social Networking Websites & Forums – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 1-3, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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3 in 4 US Senior Execs Strongly Believe Customer Experience Impacts Loyalty
74% of American senior executives surveyed by Oracle strongly agree that customers’ experiences impact their willingness to be loyal advocates, according to a new report, reflecting similar attitudes...
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Video Streaming and Communications Apps Account For Half of Tablet Data...
Cisco has released new data from its Visual Networking Index (VNI) Forecast, containing a host of compelling statistics about global mobile data and traffic. Among the interesting findings is a...
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Smartphone Share of US Mobile Market Grew by 19% During 2012
During the 3-month average ending in December 2012 (Q4), 54% of US mobile subscribers owned a smartphone, according to the latest figures from comScore MobiLens. That represents a 19.2% rise from the...
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