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Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011, according to a study from NCH Marketing Services. Total consumer savings on CPG coupons declined by $800 million in 2012, to $3.7 billion, representing an 17.8% decrease. The decline comes after 3 consecutive years of increases, but savings in 2012 remained above 2008′s total of $2.9 billion. (more…)
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Consumers’ Savings From CPG Coupons Dropped 18% in 2012
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