Mobile Search Advertising Continues Its Ascent

There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now, according to IgnitionOne. The latest quarterly report from IgnitionOne finds tablet search spending to have increased by 116% year-over-year in Q2, and smartphone search spending to have grown by 106%. That compares to an overall search spend increase of 7%, indicating that mobile devices are becoming increasing favored in paid search. (more…)