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Parents, Youth Making Use of Mobile Coupons In-Store
1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device, according to results from...
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CMOs Believe Interaction Management Tools Essential to Delivering Best...
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand, according to a recent report [download page] from Neolane and The CMO Club. So what kind of tools...
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US Traditional Media Ad Spend Dynamics in Q1
US ad spending in all media other than the internet (excluded due to measurement changes) was relatively flat year-over-year in Q1, down by 0.1% overall, per the latest figures from Kantar Media. Some...
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Cost Drives Cord-Cutting; Content Dulls The Knife
A recent study [pdf] commissioned by pivot concerning Millennial’s consumption of TV content suggests that viewers stick with pay-TV or considering returning to a subscription because of an affinity...
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Email Subject Lines: Which Terms Work, and Which Don’t
Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 21-23, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Search Advertising Continues Its Ascent
There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now, according to IgnitionOne. The latest quarterly report from...
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Google+ Shares Dwarfed by Facebook, But Could Exceed Them by 2016?
A new study from Searchmetrics reveals that sharing of online content by Facebook users far exceeds sharing by Google+ users, but offers the aggressive prediction that by February 2016, Google+ shares...
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Almost 1 in 5 TV Homes Are Now Broadcast-Only
A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly. The data from that report suggested that cable is losing...
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America’s Largest and Fastest-Growing Advertisers
A couple of new reports out reveal the ad industry’s heavyweights and fastest risers. The first study, from Kantar Media, shows the top 10 largest advertisers in the US, which together accounted for an...
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E-Commerce: Which Customer Acquisition Channels Perform Best?
Custora has released a new study [download page] examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14 industries. The study looks at...
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Yahoo Close Behind Google Among Top Web Properties in May
The top 10 web properties in May 2013 featured the usual suspects (Google Sites, Yahoo! Sites, Microsoft, etc.), per the latest figures from comScore, but the list shows Yahoo! Sites having almost...
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Marketing Procurement Execs Identify Gaps Between Current and Ideal Metrics
The Association of National Advertisers (ANA) has released the results of a survey showing that the metrics most widely used by marketing procurement professionals today differ from those they believe...
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Total US Loyalty Program Memberships Numbered More Than 2.5 Billion Last Year
Loyalty program memberships are showing strong growth rates again, according to results from the 2013 COLLOQUY Loyalty Census [registration page]. The study indicates that there were 2.647 billion...
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8 in 10 Say They Trust Online Customer Reviews As Much as Personal...
BrightLocal.com has published the results of its Local Consumer Review Survey 2013, containing a host of interesting statistics regarding consumer attitudes to online reviews. Among the highlights:...
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Social Signals Again Seen Highest Correlating Factors With Google Rankings
Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results, according to a new study from Searchmetrics. Presenting the...
View ArticleTop 10 Broadcast TV Engagement, Week of Jun. 10-16, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jun. 10-16, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Many Marketers Say They’re Planning to Use Video in Email
Only 1 in 4 marketers say they currently use video in their email marketing messages, according to [pdf] results from a survey by The Relevancy Group and StreamSend, with the main barriers to video use...
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Global Ad Spend Outlook Worsens for Most Media
Warc has downgraded [pdf] an earlier ad spend forecast, believing that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January. The “Consensus Ad...
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