Facebook Fans Like Big Brands Out of Loyalty and For Deals

Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%), according to survey results from Syncapse. Previous studies surrounding Facebook likes have indicated that discounts trump loyalty as a motivator (see here and here), suggesting that it’s more appropriate to group the top factors together than to declare one the outright winner. (more…)