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Consumers are Responding to Financial Challenges by Cutting Out Non-Essentials
Consumers are learning to live on a tighter budget and cut out unnecessary items, and that has implications for how retailers and manufacturers connect with them, says Nielsen in new survey results....
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Pharma’s Online Marketing Efforts Continue to Pay Off
Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry”...
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Facebook Fans Like Big Brands Out of Loyalty and For Deals
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands...
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Smartphone Penetration Nears 60% of the Mobile Market
Smartphone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May, according to the latest MobiLens data...
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Yelp Visits Are Often Followed by Purchases From Local Businesses
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews, reveals Nielsen in new data. What they...
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FBX Retargeting Campaigns: News Feed Ads Getting The Clicks, Cheaply
With Facebook’s recent expansion of Facebook Exchange (FBX) to introduce retargeting into the news feed, AdRoll has examined how these ads perform relative to right-hand side (RHS) ads and standard web...
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Brand Advocates Choose Email Over Social For Referrals
SocialTwist has released the results of a study that spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. Designed to see how consumers interacted with its social...
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Americans’ July 4th Plans
About 9 in 10 American adults will celebrate July 4th this year, a figure that appears to inch up with every passing year, according to survey results from the NRF and BIGinsight. The most popular...
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1 in 2 Marketers to Offer a Mobile App This Year
Only 15.3% of marketers say they run a mobile-specific website, per results from Chief Marketer’s 2013 Mobile Marketing Survey [download page], with reasons for not offering a mobile site ranging from...
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Email is Enough, Say 43% of Small Biz Social Holdouts
82% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year, finds Constant Contact in newly-released survey results. For those still...
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Brand Interactions on Social Equally Likely to Lead to In-Store as Online...
Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that...
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Online Ads: Who’s Paying Attention, and Why
44% of Americans claim to have watched a commercial for a brand or product online in the past month, finds Ipsos Open Thinking Exchange in new survey results, while 42% say they’ve looked at or read an...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 28-30, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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1 in 5 Marketers Report Having Run an SMS Campaign Last Year
As seen in research released in late 2011, marketers appear to be largely ignoring SMS campaigns, according to [download page] a new study from Chief Marketer. While about 44% of survey respondents...
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America’s Largest Retailers: Brick-and-Mortars Dominate
The annual STORES Top 100 Retailers report has been issued, showcasing the, well, largest retailers in the US. The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play...
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Consumers Reveal Which Brands They Consider Most Patriotic
Which brands are most associated with the value of “patriotism”? A new survey from Brand Keys asked 4,500 consumers from 9 US census regions to evaluate 197 brands across 35 category-specific emotional...
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Email Open and Click Rates on the Rise in Q1
The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4, according to [download page] a new report from Epsilon. And after having dropped from 5.9%...
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Pinterest is for Creativity; Facebook for Communication
Pinterest users (in the UK, USA and Canada) tend to find the social network useful for satisfying a range of creative urges, while Facebook users are more drawn to matters of communication and...
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North American Shoppers Not So Trusting of Professional Recommendations
North Americans appear to be more immune to professional recommendations than other shoppers around the world, according to [download page] a new study from Nielsen that surveyed more than 29,000...
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Moms Enjoy Playing Games on Their Mobile Devices
New data from Flurry Analytics examining the application use of almost 25,000 American-owned smartphones and tablets in May 2013 reveals that gaming is the most time-consuming app category among...
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