1 in 5 Marketers Report Having Run an SMS Campaign Last Year

As seen in research released in late 2011, marketers appear to be largely ignoring SMS campaigns, according to [download page] a new study from Chief Marketer. While about 44% of survey respondents reported using text messaging as a mobile marketing tactic, only 1 in 5 said they actually ran SMS campaigns last year. That’s despite a wide range of perceived benefits of text messaging campaigns, led by their immediacy and urgency (55.5%). (more…)