Ace Metrix has released its latest quarterly report of the top 10 TV ads, this time sorting them by effectiveness relative to their category’s average, noting that some categories such as appliances, QSR and mobile tend to do better than others such as alcohol, personal care and finance. AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot. Cleaning brand Dawn may have put forth the best performance of the quarter, though. (more…)
↧
Top 10 Most Effective TV Ads of Q2
↧