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Global Mobile Ad Revenues Almost Double in 2012, Led by Search
Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion, according to [pdf] a report from the IAB Mobile Marketing Center of Excellence, IAB Europe and...
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Americans’ Trust In TV, Internet Service Providers Runs Low
Pay-TV providers suffer from chronically low levels of customer satisfaction, and a new study indicates that they also fail to gain consumers’ trust. Among 19 industries examined, TV service providers...
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Americans – of All Ages – Still Turn on the TV First for News
TV is Americans’ primary source of news, and despite the rise of all things internet, it’s not even a close race, according to survey results from Gallup. Asked their main source of news about current...
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When – and Why – Branded Videos Go Viral
Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors that are most likely to...
View ArticleTop 10 Print Media Websites – June 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – June 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – June 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 5-7, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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US Among Top 10 Countries by Pay-TV Penetration
Global pay-TV revenues climbed to $184 billion last year, representing 28.5% growth over the 5-year period beginning in 2008, according to [pdf] a recent report from Digital TV Research covering...
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Most Believe Behavioral Marketing Can Boost ROI
A new study [download page] commissioned by Silverpop and conducted by Forrester Consulting indicates that the vast majority of marketers surveyed believe that behavioral marketing can boost their...
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Fortune 500 Companies Getting More Social
Fortune 500 companies are turning to a variety of social media platforms in greater numbers this year, according to the latest annual study from the University of Massachusetts Dartmouth Center for...
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More Than One-Quarter of Organic Search Visits Came From Mobile Devices in Q2
The influence of mobile devices on paid and organic search continues to grow. According to the latest quarterly report from RKG, smartphones and tablets combined accounted for 26% of organic search...
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How “Superior” SEO Strategists Say They Differ From “Inferior” Ones
Marketers who rate the ability of their companies’ SEO strategy to achieve important objectives as very successful (“Superior Strategy”) show some different priorities than those who deem their...
View ArticleTop 10 Broadcast TV Engagement, Week of Jun. 24-30, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jun. 24-30, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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US Promotional Product Sales Up 4.4% Last Year
US promotional products industry revenues increased by 4.4% to $18.5 billion last year, per a new report [pdf] from Promotional Products Association International (PPAI). That marked the 3rd...
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1 in 2 Social Network Users Say They’re Considering Taking A Break
Pew made some noise earlier this year with a study finding that 61% of current Facebook users had at some point taken a break from the site for a few weeks or more. (Perhaps more importantly, they came...
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Magazine Print Ad Pages Down 4.9% in H1, but iPad Units Show Strong Growth
Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013, according to data released by the Association of Magazine Media, although rate-card ad revenues inched...
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Top 10 Most Effective TV Ads of Q2
Ace Metrix has released its latest quarterly report of the top 10 TV ads, this time sorting them by effectiveness relative to their category’s average, noting that some categories such as appliances,...
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Smartphone Addiction: 7 in 10 Adult Owners Keep Them Close Most of the Time
American adults who own smartphones just can’t seem to separate themselves from their devices, according to an online survey conducted by Harris Interactive on behalf of Jumio. Results indicate that...
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