Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels, according to Turn’s “Global Digital Audience Report” [download page] covering Q2. Social ads saw the largest relative increase, as eCPMs averaged out at $0.35 in June, up 62% from $0.24 in March. Mobile’s average eCPM also saw significant growth, up 40% from $0.72 to $1.91. Online video, the most expensive option, showed the smallest relative increase, of 10.4%, taking it from an average of $9.99 at the end of Q1 to $11.03 by the end of Q2. (more…)
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Global eCPM Trends in Q2
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