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Ford Tops US Buzz Rankings in H1
YouGov has released its US Buzz Rankings list for the first half of 2013, with Ford enjoying the top position. The study measures consumer perceptions of brands, asking respondents whether they have...
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Customer Loss Second Biggest Biz Concern for C-Suite
Lloyd’s has released its third biennial Risk Index [pdf], based on a survey of 588 C-suite and board level executives around the world that asked them to score their attitudes to 50 different business...
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What Women Want…. When Choosing Brands
Ipsos MediaCT has released the results [download page] of the 5th wave of its “Women, Power & Money” study, co-developed with FleishmanHillard and Hearst Magazines. As part of the study, the...
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Global eCPM Trends in Q2
Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels, according to Turn’s “Global Digital Audience Report” [download page] covering Q2....
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Data Dive: How Much More Are Advertisers Spending Today to Reach Online...
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new heights seemingly with every passing quarter, and has been projected to see double-digit growth...
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Looking for the Best Gas Prices? Mobile Searchers Convert Quickly
Smartphone and tablet users who search for gas and convenience store information (“gas and convenience searchers”) tend to be ready to act on what they find, according to the latest data release from...
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Most UK Marketers Marrying SEO Activities With Content Strategy
2 in 3 UK agencies say their clients’ content strategy is integrated with their SEO activity, while 16% say that SEO drives their clients’ content strategy, according to [download page] a new study...
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In Which Categories Are Lowest Prices Most Important to Women?
There are many factors aside from price that women take into account when choosing a brand, according to results from the 5th wave of Ipsos MediaCT’s “Women, Power & Money” study, co-developed with...
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Digital Ad Agencies Sour on TV, Turn to Online Video
Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency...
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So How Many Millennials Are There in the US, Anyway?
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything from their media habits to their social...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 12-14, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Brand Movers, June 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Hispanic and African-American Women More Likely to Count Advertising as Brand...
24% of women agree that advertising is an extremely or very important source of information when choosing brands, according to the 5th wave of “Women, Power & Money” [download page] a study...
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Positive Brand Mentions on Social Seen Relating Most Often to Features and Cost
Ogilvy has released a study in which it analyzed the advocacy content of about 7 million social media conversations surrounding 22 brands and 8 feature films across 4 countries (Brazil, China, the UK...
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1 in 2 American Adults Have Seen a Mobile Ad in the Past Month
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues, per the latest revenue report from the IAB and...
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4 in 10 TV Viewers Say They’d “Never” Act In Response to a Commercial
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV, according to results from a Viamedia survey conducted by Harris Interactive. Of course,...
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Social Business Progression “Stuck in First Gear”
Social business (the use of internal and external social media, software and data) is growing in its importance to organizations around the world, according to [download page] a new study released by...
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