Smartphones Continue Taking Bigger Chunk of Google Search Ad Clicks

Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%), according to [download page] a new report from The Search Agency. While desktop share of clicks continues to drop (from 83.5% in Q2 2012 to 71% this past quarter), this latest study shows tablets’ share of clicks dropping on a quarter-over-quarter basis for the first time, albeit by a marginal amount (0.5% points to 11.3%). (more…)