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Google: 88% of Mobile Search Ad Clicks Won’t Be Replaced by Organic Clicks
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced...
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Smartphones Continue Taking Bigger Chunk of Google Search Ad Clicks
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%), according to [download page] a new report from The Search Agency. While desktop...
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Which Organizational Areas Are Relying the Most on Social Tools?
The second annual social business study [download page] from the MIT Sloan Management Review and Deloitte covers a broad range of social business uses in the organization, as well as the importance of...
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American Women Have a Bigger Appetite for New Brands and Products Than Men
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former, according to newly-released survey results from Ipsos Open Thinking...
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Americans Are Watching More Online Video Ads Than Ever Before
Americans’ consumption of online video ads has been on a record-breaking tear over the past couple of months, per comScore Video Metrix data. In June, online video ad views reached a new peak of 20.1...
View ArticleTop 10 Broadcast TV Engagement, Week of Jul. 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 1-7, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Consumer Products “Leaders” Leveraging Analytics to Meet Consumer Needs
15% of consumer products companies are both highly focused on their consumers and strong users of analytics, according to a study conducted by the IBM Center for Applied Insights in partnership with...
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Global Marketing Budget Growth Slows
Marketing budgets continue to improve across major regions, although growth appears to be slowing, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded...
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Industry Execs Expect Facebook Marketing Efforts to Grow; Instagram, Not So Much
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising...
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Global Ad Spend Shows Modest Growth in Q1
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year, per the latest figures from Nielsen. Spending was flat in North America, while...
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Slow Social Response Times Prove Annoying to Millennials
A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top...
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Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore’s Media Metrix. Together, retail and gaming site...
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Facebook Still the Top Content Sharing Destination
About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also...
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Marketers Identify The Channels For Which Dynamic Personalization Is Most...
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance, according to [download...
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Netflix Users Say They’re Watching Less Premium Cable
Subscription streaming service viewing may be eroding consumption of premium cable channels such as HBO and Starz, according to details from a new report released by GfK. The report asked users of...
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How B2B Decision-Makers Are Using Social Media
Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations...
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Higher-Growth Enterprises More Likely to See CRM as “Critical, Way of Life”
Higher-growth organizations (those with the greatest revenue and profit growth rates relative to their industry peers) are almost 50% more likely to see customer relationship marketing (CRM) as a...
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Real-Time Marketing: Top Concerns and Benefits
Real-time marketing, most often described as “dynamic personalized content across channels,” is a highly important pursuit for marketers today, per study results [download page] from Neolane and the...
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Hispanics Were Not The Fastest-Growing Minority Group Last Year
Contrary to perception in some parts, Hispanics were not the fastest-growing race or ethnic group in the US last year, according to recent data from the US Census Bureau. Instead that distinction...
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