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Advertiser Perceptions has released some interesting new data looking at the criteria that marketers and agencies evaluate when selecting a large multi-brand media company to advertise with. The survey asked respondents to rate the importance of a variety of factors as they relate to dealing with large media companies, finding some differences between agencies and marketers. Of note: ad results have declined as a key component of the decision-making process. (more…)
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What Advertisers Evaluate When Dealing With Large Media Companies
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