Tablets and Mobile Phones – Not TV – Forecast to be Most Important Screens for Advertising

In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV, according to [download page] respondents to a survey from Nielsen and the Association of National Advertisers (ANA). Almost every single one of the client-side marketers, media sellers and agencies surveyed feel that tablets (99%) and mobile phones (98%) will be very or somewhat important (top-2 box score on a 5-point scale) advertising screens in 2016, compared to three-quarters feeling the same way about traditional TV. (more…)