Consumers Say They Respond to Online Ads With Actions Other Than Clicks

When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website. That’s according to a new study [download page] from ChoiceStream, which surveyed more than 1,000 US consumers in September. Non-click responses can occur over a wide period of time, per the research. (more…)