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31% of Marketers Consider Events Essential to Doing Business
The CMO Council and Exhibit & Event Marketers Association (E2MA) have released a new report [download page] examining events and trade shows and their contributions to customer engagement. Among...
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More Than 1 in 4 American Teens Has Access to a Tablet
Smartphone penetration is rising quickly among teen (12-17) households, reports Nielsen in a new release. Between Q4 2011 and Q4 2012, smartphone penetration increased by 45% in these homes, compared...
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Mobile Ad Spend Chased Better-Performing iOS Inventory in Q1
An analysis of market data from real-time bidding auctions for mobile ad impressions reveals that advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013. The MoPub...
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Online Content Sharing More Popular Among Women, Youth
44% of Americans say they share or like online content that others have posted on social media and other online sites, according to survey results from Ipsos. While that’s right about the global...
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Are People Watching TV Ads or Looking at Their Mobile Devices?
There has been a good deal of research lately devoted to TV consumption trends as they relate to increasing adoption of smart devices, and as TV increasingly becomes part of a multi-screen experience....
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Millennials More Comfortable Than Their Elders Sharing Personal Data Online
Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits, according to survey results from the USC Annenberg Center for...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 19-21, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Global Paid Search CTRs Up 62% in Q1
The latest report on paid search trends has been released, this one from Kenshoo. As with previous reports from RKG, The Search Agency, and IgnitionOne, the Kenshoo study notes that mobile devices are...
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Mobiles Account For More Than 1 in 10 Digital Video Starts
Smartphones and tablets are accounting for a rapidly increasing proportion of digital video starts, according to “The State of Mobile Benchmark” [pdf] from Adobe Digital Index. In Q4 2012, these...
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Few Consumers To Ditch Store Brands When The Economy Improves
94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves, according to results from Deloitte’s “2013...
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Tablet Adoption Up Among Senior Execs; 65% Use Them to Shop
Senior executives around the world are ratcheting up their use of mobile devices, find Doremus and the Financial Times in their annual “Decision Dynamics” survey. Tablet adoption in particular has...
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3rd Party Online Data Ranked Most Effective for Audience Targeting
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree, per results from an eXelate survey. Both groups point to 3rd...
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Top 10 Fastest-Growing US Industries: The Internet Makes its Mark
The ad-supported internet ecosystem contributed about 5% to US GDP in 2011, per a recent IAB report, and a new study provides another perspective regarding the internet’s influence on the economy. The...
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Event Producers Say Online Attendance Trending Up
Recent research indicates that many marketers consider events to be of significant importance to their businesses, and that small businesses share that belief. According to a new study [download page]...
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1 in 2 Mobile-Toting Women Shoppers Would Share Location Info for $5 In-Store...
What would it take to get smartphone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%, according to results from a study of the apparel shopping behaviors...
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Top-Selling New CPG Brands Revealed
In 2011-2012, only about 1 in every 10 new CPG brands – of which there were almost 1,900 – managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success...
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8 in 10 Smart Device Owners Use Them “All the Time” on Vacation
Smartphone and tablet owners just can’t seem to let go of their devices. Young smartphone owners seem particularly addicted: 3 in 4 check them when they wake up in the morning, while up to 40% check...
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Social, SEO Highly Rated for Lead Gen, Conversions
HubSpot has released its “2013 State of Inbound Marketing report” [download page], with a host of statistics covering adoption and use of inbound marketing tools. Among the insights from the survey,...
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Marketers May be Underinvesting in Email, Social
A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares marketers’ rankings of various...
View ArticleTop 10 Broadcast TV Engagement, Week of Apr 8-14, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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