Top 10 Cable TV Engagement, Week of Apr 8-14, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Political Ad Dollars Drove Local TV Revenues to a 13% Gain in 2012
Political advertising fueled a 13% increase in local TV ad revenues last year, to $20.8 billion, details BIA/Kelsey in newly-released data. Certain markets which featured heavily-contested campaigns...
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Only 41% of Gen Xers Relate Most to Their Own Generation
Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation, according to survey results from MetLife. That’s on par with the...
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2 in 3 Smartphone Owners Interested in Geo-Targeted Coupon Alerts
More mobile location-based advertisers are using geo-fenced strategies, and new survey results from CouponCabin.com indicate that 20% of smartphone owners surveyed have visited a store after receiving...
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Inbound Marketers Struggle to Calculate, Prove ROI
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t, according to HubSpot’s newly-released “State of Inbound Marketing 2013” report....
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Online Video Ad Views Reach Record High of 13.2 Billion in March
Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month, details comScore in its latest Video Metrix data release. To put that 13.2 billion figure in...
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Bot Traffic Continued Unabated in Q1; Mobile Bots Could Waste $1B in Ad Dollars
Bot traffic is up again in Q1, even after a spike in Q4, says Solve Media in its latest Bot Traffic Market Advisory update. In Q1, 29% of web traffic was the result of bot traffic, up from 25% in Q4...
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Traditional Media Share of Global Ad Spend Expected to Gradually Decline
By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast. That’s up more than 5% points from last year’s 18%, and comes at the expense of almost...
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Display, Social Play More of an “Assist” Role in the Online Purchase Journey
Google has released a customer journey to online purchase benchmark tool, providing insights as to where different marketing channels impact the customer journey. Based on transactional data collected...
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Search Marketers See Social Sharing Playing a Greater Role This Year
31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last, and another 49% believe it will be more important, according to...
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Pinterest Eats Into Facebook’s Share of Social E-Commerce Traffic
Pinterest is becoming a more influential source of social e-commerce referral traffic, per new data released by RichRelevance. Between the week ending December 10, 2012 and the week ending April 1,...
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Marketing Teams Employing Growth Hackers “Champion” Measurement Efforts
Marketing teams are as likely to employ a growth hacker as a product manager, suggests a new study [download page] by Ifbyphone. The report reveals that 25% of marketers surveyed indicate that their...
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QR Code Scanning Isn’t Just A Young Person’s Activity
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to [download page] data released by ScanBuy. The company, which says...
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Global Ad Spending: Telecom and FMCG the Fastest-Growing Sectors
Global ad spending grew by 3.2% last year, but some sectors fared better than others, details Nielsen in further results released publicly from its Global AdView Pulse report. At the forefront of...
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B2B Sales Reps Missing Tools For Effective New Product Launch Messaging
A survey of about 400 B2B salespeople and marketers around the world, conducted by Corporate Visions, has found that salespeople are not being armed with the right tools to deliver new product...
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Digital Marketers Say It’s Becoming More Important to Rank in Global Search...
6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last, according to results from BrightEdge’s “2013...
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Inbound Phone Calls, In-Person Visits Said Best for Generating Sales Leads
Talking to people works, according to results from Ifbyphone’s “State of Marketing Measurement: Survey Report” [download page]. Asked to rate various marketing tools for their effectiveness in...
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CMOs Predict Sizable Budget Shift to Digital Marketing
Fresh on the heels of a report finding that 4 in 10 global marketers around the world will be reallocating budgets to digital marketing (a report which itself came shortly after a US-based study...
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Travel Industry’s Marketing Efforts Pay Off More With Women, Parents
Roughly 8 in 10 Americans pay attention to travel marketing and advertising, according to results from a survey commissioned by SpringHill Suites, a Marriott International brand. Marketers’ efforts...
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Almost Half of Mobile Owners Rely Only on Their Devices for Local Purchase...
Smartphone and tablets owners are extremely reliant on their devices when researching local products and services, per new data [download page] from xAd and Telmetrics. The second annual US Mobile...
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