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CMOs Point to Biz Inefficiencies as Chief Barrier to Implementing Digital Focus
Digital marketing is “game-changing,” says Accenture in a new report looking at how CMOs around the world are working to create a seamless customer experience. But while it’s critical to implement a...
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Brands Answering More Fan Questions on Facebook, but Taking Longer to Do So
Consumers are increasingly turning to social media for their servicing needs, and brands are steadily becoming more responsive to their inquiries. According to Socialbakers’ latest quarterly “Socially...
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Why Watch Online Video?
The IAB has released a new research report [pdf], conducted by GfK, in conjunction with the 2013-2014 NewFronts event. As part of the study, the researchers reveal that among monthly users, network TV...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 26-28, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Loyalty Trumps Promos for Many Restaurant Visitors
42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion, details The NPD Group in a new report. Even so, about one-quarter...
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1 in 2 Tablet Owners Recently Played a Video Game on Their Device
50% of tablet owners played a video game on their device in the past 30 days, according to [pdf] new data released by GfK MRI iPanel. While tablet owners use a variety of devices to play games, they’re...
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Facebook: Mobile’s Share of Users – and Ad Revenues – Keeps Growing
Facebook released its Q1 earnings yesterday, showing mobile’s growing influence on the social network, consistent with various recent research reports (such as this one). According to the release, the...
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Who’s Watching Online Video?
Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%)...
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Majority of Brand Engagement on Pinterest Appears Community-Driven
Content engagement on Pinterest is more often initiated organically by users than from brand-owned accounts, at least in the fashion/retail, auto, and electronics categories, per a new study from...
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Optimization Activities Not Getting Any More of the Marketing Budget This Year
Not only is optimization not getting a bigger slice of the marketing budget pie this year, it may actually be getting a slightly smaller share, per results [download page] from the Adobe 2013 Digital...
View ArticleTop 10 Broadcast TV Engagement, Week of Apr 15-21, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr 15-21, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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40% of Connected TV Owners Stream Content From Netflix
Netflix is by far the most popular application used on connected TVs, according to new figures from The NPD Group. 40% of connected TVs (either through the TV or through another device) are streaming...
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Lifestyle, Pharmacy Sites Enjoyed Increased Web Traffic in March
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to...
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Smartphone Penetration Keeps Rising; Apple Nears 40% Share of Subscribers
It’s a familiar trend, one that’s been seen throughout the beginning of 2013. Smartphone penetration continues to rise, and Apple keeps making inroads, hacking away at Google’s leading market share....
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Financial Brands’ Social Media Efforts Draw Mass Affluents’ Attention
87% of Mass Affluents (current investors with $100,000 – $1 million in assets, excluding the value of their homes) have used social media in the past year, with about three-quarters using Facebook,...
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Latino Population Growing Quickly in Non-Traditional Markets
The Latino population is growing quickly, and delving into markets outside of the traditional Hispanic population centers, per new data released by Nielsen. That’s not to say that the traditional areas...
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77% of Smartphone Users Accessed Local Content in December 2012
The influence of mobile devices on local content continues to grow, details the Local Search Association in a new study [pdf] prepared using comScore data. According to the study, 48% of mobile phone...
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Radio’s Audience is Highly Social
83% of radio listeners in the US have a profile on a social networking site, according to results from Jacob Media’s Techsurvey 9, which surveyed more than 78,000 listeners across the US and Canada....
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Native Ads Seen Outperforming Banner Ads Across Several Measures
A study pitting native ads against banner ads has found the former attracting more attention and generating more lift. The study, conducted by IPG Media Lab and Sharethrough, leveraged both eye...
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