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Search Dominates as E-Commerce Traffic Driver, But Social’s Probably Undervalued
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic, according to [download page] the latest quarterly report from Monetate...
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Top 5 TV-Related Social Media Activities
Viacom and its Vicaom International Media Networks (VIMN) division have released a study examining the relationship between TV and social media usage. The study, which involved online surveys conducted...
View ArticleTop 10 Broadcast TV Engagement, Week of May 6-12, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 6-12, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Another Peak for Online Video Ads in April
Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April, according to the latest Video Metrix data from comScore. The increase wasn’t related to...
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Social Recommendations Drive Mobile Video Discovery
35% of mobile device owners watch videos on their device, per results from a study [pdf] commissioned by Telly and conducted by Harris Interactive. Among these mobile video viewers, 67% find them via...
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Tablet Drove >10% of E-Commerce Site Visits in Q1 – And Converted Better Than...
Smartphones and tablets continue to wield strong influence as shopping devices, per the latest quarterly e-commerce report from Monetate. Tablets accounted for 10.6% of e-commerce site traffic in Q1,...
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The Industry’s Future, According to European Marketing Students
The next generation of marketers and advertisers have some strong opinions on where their industry is headed, according to results from a report by the MediaSchool Group. Based on a survey of more than...
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Tweens and Young Teen Girls Say They’re Receptive to Mobile Ads
An in-application survey of close to 800 girls aged 6-16 shows that this young demographic is very receptive to mobile advertising. 65% of the respondents said they’re likely to buy straight from a...
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Awareness of Native Advertising Low Among Consumers
Native ads may have the attention of marketers, but consumers aren’t all that savvy to them, according to a recent survey from Ask Your Target Market (AYTM). Asked if they had ever heard of native...
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Out-of-Home Ads Reach 3 in 4 American Adults, Spur Various Responses
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report,” and that...
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Moms Like Sharing Content About Movies & TV
A new study from ShareThis examines the social sharing behaviors of 200,000 mothers aged 25-54 with children in the household. The analysis of their behavior across the 2.4 million sites in the...
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The World’s Media Heavyweights Ranked by Revenue
ZenithOptimedia has released a list of the largest media companies around the world, ranked by media revenue, which it describes as “all revenues deriving from businesses that support advertising, not...
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Most Online Video Views Are Reserved For Content Less Than 5 Minutes in Length
Most consumers are keeping it short and sweet when it comes to their online video viewing habits, but that may be limiting the industry’s ability to monetize its inventory, according to [download page]...
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Small Businesses Build Their Email Lists in Search of Repeat Business,...
Email list growth is a constant endeavor for many small businesses, according to a survey conducted by ConstantContact among more than 700 customers using its email marketing product. 57% of...
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Current TV Shows Most Popular Content Type Among Streaming Media Consumers
A survey from M-GO of streaming media consumers finds that new TV shows (that are still on the air) are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and...
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Smartphone-Owning Dads Respond to Mobile Coupons
Almost 6 in 10 “digital dads” (fathers with children under 18 in the household, who own a smartphone) claim to have acted on a mobile coupon offer, compared to 46% of mothers with smartphones and 31%...
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Small Biz Using Digital Marketing More, Crediting It With Customer...
The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a...
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Online Ad CTRs Seen Highest Around Midday
Based on an analysis of 1 trillion impressions from its 100,000-strong publisher network during Q1, Infolinks has released a set of findings concerning online ad click-through rates (CTRs) by time of...
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Multi-Screening Popular Among College Students
More than 9 in 10 college students claim to use their smartphone, tablet or computer at the same time as they’re watching TV, including 49% who do so every day, according to a study from re:fuel. The...
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