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LGBT Income and Discretionary Spending Outlined
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The...
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Lead Gen in 2013: Content Marketing, Retargeting Among Fastest-Growing Channels
This year, many marketers’ lead prospecting aims are focused primarily on finding new customers, while relatively few are looking only to retain current or reactivate former customers, according to...
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Retailers Say Social Having Big Impact on Business
Asked which technology-related trends are having a significant impact on their business, a leading 71% of retailers pointed to social media, with a majority also citing mobile/online shopping (52%) and...
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Mobile Share of Online Video Consumption Has Nearly Doubled in 6 Months
It’s true that mobile video remains only a small fraction of total TV consumption, but smartphones and tablets are eating up a larger share of online video viewing, per the latest report [download...
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Consumers Don’t Consider Online Tracking to be Harmless
While recent study results from the Digital Advertising Alliance (DAA) suggest that consumers prefer targeted to random online ads, a new Microsoft-supported survey [pdf] from Consumer Action finds...
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Consumers More Likely to Expect Quick Service Response Via Social Than Email
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously, according to a new study from Steven Van Belleghem,...
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Traditional Media Ads Tops For Reaching, Influencing Luxury Buyers
TV is the top advertising medium for reaching affluent adults, while magazines are particularly effective in reaching those who plan to buy luxury items, according to survey results from the Shullman...
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Marketing Budget Conditions Dip, Remain Positive
Marketing budgets continue to improve on a global scale, though not quite at the rate seen last month, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index...
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Customer Satisfaction With Airlines Improves; Hotel Satisfaction Flat
Airlines have experienced a modest increase in customer satisfaction for the second year running, according to the American Customer Satisfaction Index (ACSI). The index for airlines improved 2 points...
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Some Restaurants Advertising on Mobile Turn to Promotions to Drive Foot Traffic
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media [download page] in its latest SMART report. In order to do so, they’re employing a...
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Top 2 Results on Google Net Half of Search Traffic
A recent study [download page] from Chitika illustrates just how important search rankings are. According to the analysis (limited to Google search results in the US and Canada), the top position...
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America’s 10 Largest Market Research Agencies
The latest analysis from Jack Honomichl shows that while the rankings of the top 10 market research agencies in the US stayed put in 2012 from 2011, their fortunes varied quite widely. Nielsen remained...
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Brands With Poorly Performing Mobile Experiences Annoy Consumers
Marketers seem to be having some trouble understanding the customer’s mobile experience, but consumers seem quite ready to tell brands how they feel about an experience gone wrong. According to a...
View ArticleTop 10 Broadcast TV Engagement, Week of Jun. 3-9, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jun. 3-9, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Digital Sponsorship Ad Spend to See Strong Growth This Year?
Digital sponsorship ads will see a 22.1% hike in spending this year, to almost $1.9 billion in spending, forecasts eMarketer, with a big caveat attached. That caveat regards the definition of digital...
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Hispanics Show Above-Average Propensity to Watch Video on Smartphones
Hispanic households are more likely the average American household to own at least a single smartphone, and they’re also more likely to be found watching video on their smartphones, per results from a...
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Millennial Moms Actively Share, Recommend Products
Millennial mothers (born between 1978 and 1994) share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin...
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12% of Millennials Eschew Traditional TV For Streaming Options (And Many More...
Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV, reports pivot in a recent study [pdf] conducted by Beagle Insight and...
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Organic Search Continues to be the Primary Way Adults Find Websites
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research [download page] in a new study. Respondents were...
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