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Google+ Said to Top Twitter in Mobile App Popularity Around the World
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world, according to a recent study from GlobalWebIndex. Results from the...
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CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of...
Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business. The percentage of projects estimated by CMOs to be using...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Media Execs See OTT Video as Supplementing – Not Replacing – Pay TV
Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report...
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1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video
TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email,...
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Millennials Still Spend the Vast Majority of Their Retail Dollars In-Store
81% of Millennials’ retail spending occurs in brick-and-mortar stores, reveals The NPD Group in a new study covering shopping activity from May 2012 to April 2013. In fact, slightly more than half of...
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Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to...
2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According...
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The Changing Nature of the American Household
Marketers often look at household groups, whether they be TV households or high-income households. But what does the typical American household look like? A new study [pdf] from the Census Bureau...
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1 in 10 TV Homes Around the World to Pay for IPTV by 2018
The US pay-TV market is shrinking, but IPTV is a rare bright spot, according to recent reports. On a global scale, IPTV is forecast to continue its rapid penetration, set to reach 10.6% of TV homes by...
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No Viral Boost for Facebook Posts Containing Hashtags
Brands aren’t benefiting from the use of hashtags in their Facebook posts, according to an EdgeRank Checker analysis. Based on an examination of 500 pages that posted with and without a hashtag during...
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B2B Pay-Per-Lead Advertisers See Value in Content-Driven Leads
B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns, according to [download page] results from a survey conducted by Business.com....
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C-Suite Execs: More CEOs Are Personally Sponsoring Digital Business Initiatives
CEOs are becoming more personally involved in digital business initiatives, according to a recent study from the McKinsey Group. The survey, of 850 C-level executives from around the world, found 31%...
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Viewers’ Single Most Important Future TV/Video Option? Freedom From Ads
The TV advertising market continues to grow, both within the US and around the world. And more and more Americans are watching a greater number of online video ads. But when asked the most important...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 30-Sep. 1, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Samsung Besting Apple in Smartphone Video Ad Shares
Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads. In a new white paper, Unruly notes that social video viewers exposed to...
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Most TV Viewers Say They Stick to a Maximum of 10 Channels
Almost 9 in 10 TV viewers say they watch the same channels over and over again, finds a recent DigitalSmiths survey [download page] of adult viewers in the US and Canada. Given consumers’ stated...
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Smartphone Owners Opposed to Ad Tracking, Hesitant About Data Sharing
About 7 in 10 smartphone users are aware that advertisers track their mobile activities in order to deliver targeted ads based on their behavior. Of this group, a resounding 69% said they don’t like...
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Most Important Factor for Digital Outcomes? Senior Management Buy-In
What factors have contributed to the success – or failure – of past digital initiatives? C-suite executives asked this question were most likely to cite senior-management interest or desire to change...
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1 in 2 Email Opens Said to Occur on a Mobile Device During Q2
The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred...
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