Top 10 Broadcast TV Engagement, Week of Aug. 19-25, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 19-25, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Only 37% of Online Adults Believe They Can Use the Internet Anonymously
Based on everything they know and have heard about the internet, only 37% of American internet and smartphone users believe it’s possible for someone to use the internet completely anonymously, so that...
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In-House Agencies Becoming More Common; Tasked With Range of Services
58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008, according to new survey results from the Association of National Advertisers (ANA)....
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Top 5 Charts of the Month – August 2013
This (inaugural) month’s quick-hit set of top charts features the following topics: Email timing; Facebook timing; Media consumption; Problems calculating ROI; and B2B decision-makers’ media resources....
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Smartphone Penetration Hits 60% of the US Mobile Market; Facebook Top App
Smartphone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July, according to new figures from comScore. Penetration had most recently stood at 59% for the...
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Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2
US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion, per the latest figures from Kantar...
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4 in 10 Gmail Users: Tabs Interface Means Less Time Viewing Promo Emails
Early analyses of Gmail Tabs have indicated that the changes haven’t been as detrimental to email marketers as once feared. And a new survey from StrongView (formerly StrongMail) suggests that young...
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Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according to [download page] a new study from Econsultancy in association with Adobe. The...
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Americans More Likely to Share “Funny” Than “Important” Content on Social Media
Why do social media users share content? That was the question posed to consumers around the world in a recent survey by Ipsos Open Thinking Exchange (OTX). Among American respondents who had shared...
View ArticleTop 10 Social Networking Websites & Forums – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Brands Said to Represent Less Than 2% of the Top 5,000 Channels on YouTube
Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands, according to [download page] a new report from TouchStorm, although its criteria for inclusion...
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More Than 1 in 4 Young Internet Users Commenting on, Discovering TV Shows Via...
3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds,...
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Brands’ Facebook Response Rates Leveling Off This Year
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, per recent survey results, and brands are recognizing the importance of social media for...
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Almost Half of Americans Claim They Would Switch Brands – And Spend More –...
47% of Americans agree (top-2 box score on a 5-point scale) that they would switch brands for one they believe is higher quality, even if the price is higher, according to results of an online survey...
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Consumers More Receptive to Shopping Ads on… Retail Sites
Here’s a case of research confirming the intuitive: shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites. That’s according to...
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Online Video Viewers Have More Patience For Ads Than Slow Loads
A new study [pdf] from Akamai analyzes the effectiveness of online video ads, arriving at some intriguing – and some not so earth-shattering – conclusions. Among the more interesting results: viewers...
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