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Key Sources of Information Used by Attendees Seeking Out New Exhibitions
B2B marketers have a lofty view of trade shows and events when it comes to their ROI. Now, new research [download page] from the Center for Exhibition Industry Research (CEIR) indicates that new...
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MarketingCharts Reader Survey
Hi MarketingCharts readers – we’re running our latest reader survey and would appreciate your input! We conduct these infrequently, so please take a few minutes to share your opinions on how we can...
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9 in 10 Online Americans Worry About Their Privacy When Using Social Networks
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years, per recent research from TRUSTe...
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Smartphone Penetration Tops 65% of the US Mobile Market in Q4 2013
Smartphone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December (Q4), according to new figures from comScore, up 2.2% points from 63% on average...
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Large Companies Expect More Impact From Their CX Efforts This Year, Will Hike...
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year. Large companies (with at least $500 million in...
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Top Benefits and Challenges of Personalized Media Programs
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers, according to newly-released research [pdf] from Conversant (formerly...
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Online Video Starts: Key Traffic Sources and Leading Devices in Q4 2013
When it comes to branded video starts, search is a far bigger referrer than social, according to [pdf] Adobe’s Q4 2013 US Digital Video Benchmark. The analysis of media and entertainment sites...
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Almost 1 in 5 US Millennials Use Snapchat On A Monthly Basis
Some 17% of Millennials (18-34) use Snapchat on a monthly basis, details comScore in a new study [download page] offering marketers some insights into the Millennial generation. While it’s well known...
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Top 10 Local US Markets by Smartphone and Tablet Penetration
Smartphone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013, according to comScore. A recent report [download page] from Nielsen pegs...
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Super Bowl 2014 Ads: Facts and Figures (Updated)
The mountain of analysis concerning the Super Bowl and its ads continues to pour in. With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity...
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Netflix’s International Paid Streaming Subscriber Count Up >50% Y-O-Y
Netflix soars shared after it released its Q3 earnings report, and here we’ve charted its paid streaming subscriber growth over a period totaling almost 5 years. As the chart (click to enlarge)...
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European Marketers See Critical Future Role of Data and Technology
Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are...
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Here Are 2016’s Top Brands Ranked by Customer Loyalty
Google has taken over as this year’s brand loyalty leader, rising 5 spots from last year’s results to take the mantle from Netflix, which fell to 4th. That’s according to the latest annual loyalty...
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Snapchat Cements Its Position As Teens’ Favorite Social Network
Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey,...
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Broadcast TV Ad Spend Focused on Black Audiences Surges
Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that...
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Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters, according to a survey from eDataSource and The...
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1 in 3 Consumers Say Brand Advertising Influences Their Purchases
Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth...
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What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?
Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices – and smartphones in particular – continue...
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