Here Are The Advertising Types That Consumers Say They Tolerate the Most

Image may be NSFW.
Clik here to view.We won’t bury the lede: we could have titled this article, “Once More With Feeling: Consumers Prefer Ads in Traditional Media.” And we almost did. For whatever reason, consumers just seem to tolerate legacy media ads more than online ones. We’ve seen it before, and a recent study from Kantar Media [download page] is the latest to add to that body of research. (more…)