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Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27% year-over-year to an average of 2 per subscriber per month. (more…)
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Non-Profits Upped Their Email Volume in 2016
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