Search Marketers See Social Sharing Playing a Greater Role This Year

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last, and another 49% believe it will be more important, according to results from the BrightEdge “2013 Search Marketer Survey” [download page]. None of the respondents believe social signals will decrease in importance – instead they recognize that understanding the correlation between social sharing of their pages and rank for these pages will only increase in importance, with 80% seeing this as either much more (33%) or more (47%) important this year. (more…)