About 9 in 10 American adults will celebrate July 4th this year, a figure that appears to inch up with every passing year, according to survey results from the NRF and BIGinsight. The most popular celebratory activity among adults this year will be attending a cookout, barbecue or picnic (68.6%), with the estimated 164.7 million partaking in this activity a record amount, per the NRF. Almost half of the adults surveyed also plan to attend a community fireworks celebration, while close to 1 in 8 say they’ll travel. (more…)
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Americans’ July 4th Plans
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