1 in 2 Marketers to Offer a Mobile App This Year

Only 15.3% of marketers say they run a mobile-specific website, per results from Chief Marketer’s 2013 Mobile Marketing Survey [download page], with reasons for not offering a mobile site ranging from a lack of budget (35.8%) to an absence of internal leadership on the matter (26.8%). Results from the study indicate that while barriers to mobile app adoption also exist, some 27% of respondents already offer one or more mobile apps, and another 20.7% plan to launch at least one this year. (more…)