Consumers Reveal Which Brands They Consider Most Patriotic

Which brands are most associated with the value of “patriotism”? A new survey from Brand Keys asked 4,500 consumers from 9 US census regions to evaluate 197 brands across 35 category-specific emotional engagement values, with one of those values being how much patriotism they emotionally credited to the brand. The winner? Jeep, meeting almost all of consumers’ emotional engagement expectations regarding patriotism. (more…)