Email Open and Click Rates on the Rise in Q1

The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4, according to [download page] a new report from Epsilon. And after having dropped from 5.9% in Q1 2011 to 4.5% in Q4 2012, click rates rebounded to 5.1% in Q1 2013, a finding which Epsilon believes is an indication that marketers are increasingly optimizing emails for mobile devices. (more…)