Global Mobile Ad Revenues Almost Double in 2012, Led by Search

Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion, according to [pdf] a report from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. Search remained the chief driver of mobile ad revenues, eating up 53% share of spend in 2012, up from 51.1% the year before. Mobile search spend increased by 88.8%, a slightly faster rate than display’s 87.3% growth, which took it to 38.7% share of revenues. (more…)