Top 10 Multi-Platform Broadcast Media Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites –...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Mobile and Social Advertising Expected to Continue Strong Growth in 2017
Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners’ 23rd Annual Market Survey [pdf]. More than...
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Here’s How Often Digital Ad Campaigns Reach Their Intended Audiences
Digital ad campaigns reached their intended audiences 59% of the time in Q2, a rate relatively unchanged from Q4 2015’s 61%, according to a recent report [download page] from Nielsen. The report...
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Satisfied Customers Say Marketing Provides Them Consistently Good Experiences
What is it about companies’ marketing that drives satisfaction for their customers? MarketingSherpa explored this question in a survey [download page] fielded among 2,400 US consumers, half of whom...
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What Consumers Want From Branded Content
Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study [download page] from OneSpot and the Marketing Insider...
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Very Few Americans Trust Advertising Practitioners’ Honesty
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly. But advertising practitioners? That’s a different story. In...
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Which Video Ad Targeting Methods Are Popular With Brands and Agencies?
Demographic targeting continues to be one of the more frequently used methods for targeting consumers via digital video ad campaigns, according to recent study results from Videology and Advertiser...
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